Does the thought of blogging leave you cold? You’re not alone. In fact, if you ask most any online business owner what their most dreaded task is, blogging will likely rank right up there with bookkeeping and cold calling. With few exceptions, most people simply do not like to write, so they find any excuse not to do it.
And as you can imagine, their traffic suffers for it.
The good news is, if you hate to write or feel you’re just not good at it, there are plenty of other ways to create shareable content on a regular basis without ever putting your fingers to a keyboard (much).

7 Ways To Create Shareable Content

  1. Use infographics – they are a visually appealing way to present information and are easy to share on social media.
  2. Create videos – whether it’s a tutorial, product demo, or company culture video, videos are a great way to engage with your audience and can be easily shared on platforms like YouTube and Vimeo.
  3. Use user-generated content – encourage your customers and followers to share their own experiences and thoughts about your brand, and then repost that content on your own channels.
  4. Make use of images and GIFs – they are easy to create and share on social media platforms and can quickly convey a message.
  5. Create a podcast – Podcasts are a great way to share information in a conversational and engaging format, and they can be easily shared on platforms like iTunes and SoundCloud.
  6. Live streaming – Platforms like Facebook, Instagram and YouTube offer live streaming feature. It’s a great way to connect with your audience in real-time and build a sense of community.
  7. Use Quotes – Inspirational or thought-provoking quotes can be shared on social media and can be easily created using a quote generator tool.

Remember to always keep your content concise, visually appealing and on-brand, and make sure to optimize it for the specific platform you’re sharing it on.

Relying on Google or the other search engines to send you traffic can be an exercise in frustration. A better method is to encourage sharing on social media. But if you’re not a wordsmith, creating content can seem an overwhelming task. Rather than giving up and letting your blog languish, explore some other ways to create content your readers will enjoy and share.


After an early morning of meditation and 2 cups of hazelnut coffee, I spend my day shuttling my kids in, around, and through our New York apartment while helping women build their online empires. I have worked with everyone from entrepreneurs interested in revamping their online presence to small businesses that want to grow beyond their local pond. Most evenings, I’m burning dinner in hopes that hubby will show mercy on our four kids and cook an edible meal. I work from home. It gives me freedom and room to grow.

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