“I dream of a world where I can blog without worrying about anything else”
-awesome bloggy friend
I’ve heard similar words several times over the years. Keep in mind, I offer SEO training, search engine marketing services, and search engine friendly blog designs. I’ve been doing this for a while now. It’s my bread and butter.
You’d expect me to promote the wonders of SEO to everyone and their grandmothers.
But I’m not.
Do you need SEO? Truth is, not everyone can benefit from SEO. And I’m not just referring to those who blog for fun.
Here’s the thing, search engine optimization, isn’t magic.
It all boils down to your goals and content.
Goals and Content and the type of Marketing that I Suggest
- If your goals are to impress brands and become a brand ambassador for products that fall in highly commercial industries: fitness, beauty, home decor, toys, kitchen appliances, etc, then I suggest SEO, email marketing and a social media tribe. Brands want to know that you’re not limited by your network.
- If your goals are to make income as an affiliate for Amazon, ClickBank, e-junkie, etc, for products meant for a large market, then I suggest to SEO your review posts. I also suggest building your social media tribe and email marketing.
- If your goals are to make income as an affiliate for Amazon, ClickBank, e-junkie, etc for high priced products or services that are meant for a very small specific market, then you need that same market to be your blog’s market and I would suggest guest posting, social media, and email marketing. I wouldn’t bother with SEO.
- If your goals are to increase your traffic to a blog that does not review products but does sell ad space, then I wouldn’t bother with SEO. I would suggest entertaining content, building your social media tribe, growing your feed subscribers and guest posting.
- If your goals are to increase traffic to a blog to better your rankings because you’re totally into having great rankings, then i suggest to focus on your content, be sure to supply content people are looking for, SEO your content so it’s relevant and you’re not hit with a high bounce rate, buy ad space from influential bloggers in your niche and build your social media tribe.
- If your goals are to build brand awareness of you as a brand or to sell your own services, then I suggest a strong SEO foundation for your blog, search engine optimized posts that speak specifically to your market’s needs, blogger outreach (Sverve has an affordable influencer marketing service) a social media tribe, email marketing, and guest posting.
- If you’re blogging for personal reasons you can tell marketing in general to kiss your rump.
- If you’re blogging to get a message out there, a message that would make the world a better place, I suggest SEO, email marketing, guest posting, and a social media tribe.
If your situation isn’t listed above, feel free to share your goals in the comments section with a bit of info about your blog, what kind of content you write, etc and I’ll give you my suggestion.
You’ll notice I mention Social Media Marketing and Email Marketing a lot. Multiple marketing strategies will increase your exposure.
Here are two real-life examples to drive home.
A client with a Healthy Recipe Blog asked me in February to help with her traffic. She finally installed Google Analytics and after a month of tracking, she wasn’t too happy about the tiny bit of traffic she has. She’s got her tribe to help share her posts across social media and that’s where all her traffic comes from. She felt that her recipes were mainstream enough that people will be searching for them. Her goal is to gain exposure for herself in the cooking niche because she plans to publish a recipe book for those with heart disease.
Her recipes are mainstream. Forty-nine thousand people searched for Grilled Chicken Recipes that month. She had 3 different grilled chicken recipes and none were receiving traffic from the search engines.
Her posts can benefit from proper SEO.
Another client wanted to promote her coaching services. She’s been doing great with posting daily. Her on-page SEO is impressive. But guess what? No one’s searching for what she’s promoting.
The solution her blog provides is for people with a specific need. There are lots of people with that need, but they’re not aware there’s a solution. So they don’t search for it.
Know how sometimes you don’t realize you need something until you see it?
Now, this client is not lost. Implementing a referral program, getting involved with Blogger Outreach and guest posting would help raise awareness of her service.
Her posts won’t benefit from SEO.
You may also notice this post isn’t searched engine optimized. Why? Because no one is searching for this topic, but I know there are people who need to know because I get asked quite a lot.
As I mentioned, SEO isn’t magic. It’s not for every situation.
Search engine optimizing a post means making the post search engine friendly so those who are searching for your post’s topic can find it.
But if not many people are searching for it – 22 people a month search for how to build a blog audience yet so many want to know– then you don’t need SEO.
I still suggest multiple forms of other marketing, and I believe search engine optimizing your blog gives you a well-organized foundation, but not everyone sees search engine traffic from search engine optimizing their posts.