We’ve been told (and told and told) for years that “the money is in the list” and that “your mailing list is your biggest business asset.” But if your list numbers are hovering in the low four-figures—or fewer—with no sign of growth on the horizon, such advice can seem a bit unhelpful. The fact is,…
It’s one metric we consistently watch and try to improve: email open rates. There’s good reason for it, too. If your subscribers aren’t opening your email, then they can’t read about: • Your newest coaching program • Your latest must-have tool discovery • That epic blog post you just wrote The trouble is, you only…
No matter how proudly you embrace the “solopreneur” title, there comes a time when you absolutely must reach out for help. And for savvy business owners, that help often comes in the form of JV partners. Also called affiliates, JV partners act as your own private sales army, spreading the word about your products and…
Email marketing is an effective strategy and valuable resource for entrepreneurs to establish themselves as subject matter experts, and build relationships with their clients, while staying connected. However, many business owners aren’t getting the results they want because of these mistakes: 1. Not Building an Email List It seems pretty obvious but there’s no email…