Does the thought of blogging leave you cold? You’re not alone. In fact, if you ask most any online business owner what their most dreaded task is, blogging will likely rank right up there with bookkeeping and cold calling. With few exceptions, most people simply do not like to write, so they find any excuse…
the strategic mama
No List? No Problem! How to Build an Audience with Paid Ads
We’ve been told (and told and told) for years that “the money is in the list” and that “your mailing list is your biggest business asset.” But if your list numbers are hovering in the low four-figures—or fewer—with no sign of growth on the horizon, such advice can seem a bit unhelpful. The fact is,…
Ever wonder what makes some Facebook posts, videos, or blogs “go viral,” while yours are lucky to have 7 shares and two comments? While it might seem like some well-kept secret, the truth is it’s easy enough to create shareable content, if you put some thought and creativity into your efforts. Everyone Loves Infographics Whether…
Outlandish Stunts: How to Drive a Ton of Traffic with Crazy Claims (and Have Fun Doing It!)
Here’s one sure way to build up a great following fast: do something just a little crazy. If you’ve ever watched a reality TV show such as Married at First Sight or Survivor, then you know what a draw it can be to attempt something just a little crazy. Millions of people tune in each…
Get Seen, Get Traffic: Three Ways to Borrow Someone Else’s Audience
Ask nearly anyone who runs an online business what their biggest struggle is, and chances are they’ll say “more traffic.” You need traffic to build an email list. You need traffic to make sales. You need traffic to fill your coaching programs. So the big question is, where do you get all that traffic? Sure,…
As a coach, it can be difficult to watch the lack of progress of so many promising entrepreneurs and coaches. They’ve dreamed for so long about creating a solid, sustainable business, and yet, all they do is dream. You know the people I’m talking about. They attend conferences, sign up for free webinars, buy paid…
Making the Most of Your Time: 5 Productivity Tips Top Coaches Live By
It’s not enough to dream of success. It’s not even enough to set goals. The only way to truly achieve your dreams and build the business you’re meant to build is to sit down and just do it. And that’s where many of us…well, fail is a strong word. But it’s the doing that trips…
Imagine you had a coaching client who consistently failed to complete her tasks for the week. She couldn’t find the time to get her email opt-in page completed. She was too busy to write the next chapter of her book. She was working too hard and completely forgot to put together her webinar presentation. It…
SEO Once you become a blogger, you see this bloody acronym everywhere. What’s so important about it? Does it matter to me? That depends. How important is website traffic to you? If you’re looking to gain exposure for your blog posts, having your blog found in search engines is a big plus. People searching for…
More Important Than Money: Understanding Why You Really Do What You Do
What do super-successful coaches and small business owners all have in common? It’s not experience. It’s not extraordinary skills. It’s not even a powerful drive. Although all of these things can definitely help your business grow, they’re not a prerequisite for success. After all, no one is born with experience or skills, and plenty of…