Who’s Google’s Daddy?

If you’ve been wondering why Google has been cracking down on affiliate marketers AND bloggers (who are just using all the tools available to them) then check out my take on it and why I agree with Google.

 

Google Doesn’t Have A Sugar Daddy

Since the free Google services – from search to mail to apps – is something we all use online, many of us tend to forget that Google is a physical entity. It’s an actual business, with employees and bills to pay, servers to buy and maintain…so it has expenses.

In it’s most basic form and at it’s most highest priority is Google being a search engine.

Search engines are free to use but are maintained financially by ad placement. If you’re serving up sucky results, less people will search with you and less clients will buy ad space from you.

 

So Google is in the business of assisting you in searching the web in return for learning what you like and using that info to help their clients who buy ad space.

 

They’re a business just like any other.

Don’t be fooled by the fact that they offer free services, they’re still a business and must be productive and cost effective while satisfying users and clients.

See, I get that.

Though I offer free info in the form of tutorials and free WordPress themes, I also have a business to run and though my services are virtual, it does require me to pay internet, hosting and energy bills, to maintain external drives holding backup and archives of work done, to purchase new equipment and software, to pay memberships…the list goes on.

Now, compare my small fry business to Google. This first quarter alone those guys made $10 billion dollars mostly from those ads you see on search pages. You’ve got to spend money to make money people. And to make the most money, you’ve got to look for ways to cut costs. To give their employees raises and keep up with demand without charging their clients more, they’ve got to be productive, competitive and cost effective.

 

This is why Google would bitch slap you for having duplicate or shallow content and using keyword stuffing to manipulate it’s search engine.

Let’s say you write resumes for a living. Yes, people do this and make money. Now an old client emails you and asks for a copy of the resume you wrote for them 6 months ago. Think about how much time it takes you to search through your computer for that specific document just to find there are 3 versions of it.

Now you’ve got two choices here.

You can just pick one and email to the client which could turn out to be the one that was a rough draft or one that you didn’t like.

OR

You can read through those three versions to see which is the better one and email that one to the client.

In all it would take you just a few minutes.

Now imagine doing that 4,717,000,000 times per day. That’s how many search queries per day Google served in 2011.

Not only does Google have to serve up a match, it has to serve up:

  • as many relevant matches as possible.
  • rank them by which is more relevant.

And they MUST offer up the best, most relevant results – because if they’re not offering the best then they’re not THE best.

 

This is where the bitch slap comes in.

  • Spinning bought articles into 300 words of keyword stuffed crap and then posting it on multiple affiliate sites and then buying backlinks for those sites to manipulate Google’s search engine results – SLAP!
  • Submitting sitemaps that include Tag pages and Category pages -  all copies of the original post – SLAP!
  • Submitting your full post to blog networks and article directories – causing multiple copies of your post to be on multiple sites – SLAP!
  • Piecing together a post by copying text from multiple sites – SLAP!

Google has to maintain server space that includes all these indexed pages from all these sites.

Time and money.

Would piss me off to have to continuously buy external drives just to back up the same stuff 10 times and then have to search through all of it to find the best version.

Today’s Take Away

To rank, Google requires original, unique, quality content. Not duplicates of it and not flimsy crap. And copying paragraphs from multiple posts and creating a post from it, really isn’t so unique people.

Yeah, I can’t blame them. I can gripe all I want about making changes, but I’ve got to agree with Google’s tactics. And I’ve got to play by their rules if I want their users to find me.

How do you feel about these changes? Have you been submitting duplicate content?

Check out How to Embrace the Penguin for more info on some of the basics of these changes.

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31 Comments… add one

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Ann May 17, 2012, 2:13 pm

I think I am pretty safe here. I do have like 3 duplicate posts on Blogher… Wonder if I should take them down…

Vanita May 17, 2012, 3:25 pm

no but you can shorten them to excerpts with a link back to the original post! i’ve got several on Blogher too

Artchoo May 17, 2012, 4:13 pm

It’s ironic that Google and I made the same amount first quarter ….. Actually, I was wondering about Blogher, too. I hesitate to post my posts on there. Thanks for your take on Google behind the scenes.
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Vanita May 18, 2012, 4:07 am

i laughed both times i read this comment. :-D you’re welcome girl
Vanita recently posted…Who’s Google’s Daddy?My Profile

Pamela May 17, 2012, 8:02 pm

Damn! Now my head is spinning (in a good way). I’ll really have to think about how this imacts what I post, but this is awesome stuff. Thank you. I just found you, by the way, from a comment you left on a friends’ site (Vidya Sury).

Vanita May 18, 2012, 4:11 am

Thanks for stopping by Pamela! It’s my pleasure to help a fellow blogger.
Vanita recently posted…Who’s Google’s Daddy?My Profile

Mayura May 17, 2012, 9:20 pm

Yeah Vanita, Google is a business and now they consider search engine is not the vital product for their company. They have been spreading everywhere they can to get more users in and increase engagement. Google+ is a good example for that. However Google search is where we talk about Google first. As I said earlier, Google started kicking out poor marketing channels and marketers on the web with their new updates. It’s really fun to to see how they’ve been kicked out and freaked out with their businesses. Since from this updates I’ve got numerous comments and emails, which I’ve sent directly to trash.Sometimes my readers ask why their original post doesn’t show up on Google top result pages but the same articles submitted for directories does. I don’t get it why they submitted them for directories. I don’t believe in submitting full articles to article directories. If it’s a link back, then it would be alright.Google came to business with innovation. Innovation is one factor you can count on more benefits throughout your lifetime. That’s what made them search giant and effective strategies counts. We must admit that Google doing a great job behind search. Their algorithm changes everyday with millions of queries they test out. It’s not an easy job while fighting spammies too. Earlier I’ve heard that Google indexed site feed along with articles. Obviously it occurs duplicate content. But now they smart enough to ignore them. They gradually improved. Still improving.You offer valuable content for free and we enjoy them ;) Don’t you dare think they are just making costs for you. All your benefits here are intangible and indirect.Cheers…
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Vanita May 18, 2012, 4:02 am

Mayura as always, thanks for your invaluable insight. and thank you for your twitter alert. i’m replying to you using the front end of the blog as any reader would to see what happens. Commentluv has been buggy for me since the last WP update. but it may be that i’ve done one two many things to my bit of server space similar to when a drive is fragmented. if i find it’s still wonky today, especially after i hit the Post Comment button, I may take the site down this weekend and do a fresh install of the whole thing. Ok, going to push the button now…lol
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Vanita May 18, 2012, 4:05 am

huh, definitely took a bit to publish there but no trailing slashes. got to go snoop around. i’d hate to give up my commentluv plugin as i love being able to promote my readers’ posts too…thanks friend
Vanita recently posted…Who’s Google’s Daddy?My Profile

Mayura May 18, 2012, 10:58 am

Don’t worry dear :) You can figure it out. CommentLuv is nice plugin as it does promote reader content and link back with ‘em. May be something wrong with plugin for a while. See other comments doesn’t have such slashes too ;)

Cheers…
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Vanita Cyril May 19, 2012, 4:20 am

still trying to figure it out…lol. at least the blog is back up

Mayura May 19, 2012, 7:22 pm

Hikz ;) I know you’re good at it.

Cheers…
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Vanita Cyril May 22, 2012, 2:06 pm

Mayura humpty dumpty is finally back together again. lol. thanks for your support!

Vanita May 18, 2012, 4:09 am

Thank you Hamxa
Vanita recently posted…Who’s Google’s Daddy?My Profile

Kimberly May 18, 2012, 9:26 am

This is so interesting. Really.
I tried to tweet this again Vanita but your twitter button isn’t working :(
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Vanita Cyril May 19, 2012, 4:20 am

the blog is back up sistah! still reorganizing though…

Vanita Cyril May 19, 2012, 2:25 pm

testing the commenting system

Kayla May 19, 2012, 1:12 am

You know, I love Google. I swear, I’d have their little colorful Google letter babies if given the opportunity because I love them THAT much and I support what they’re doing. Like you say, they’re a brick and mortar company even though they’re known for being virtual and both the physical and the virtual has it’s costs.

Of course change is always hard for people (look at the whole Facebook Timeline debacle), but you either have to accept it and do the best you can to work with it, or be a complainer.

I wouldn’t want to be messing around with all that crap making MY job harder to do and potentially bringing down the quality of my company as well.

I mean, I’m not very fluent on backlinks and affiliate marketing (while I AM learning more and more each day by reading your blog posts) so I REALLY hope I’m not inadvertently making their job harder with my blog, but I do understand.

Vanita Cyril May 19, 2012, 4:18 am

ya know i really don’t know HOW i feel about google. i just know it’s something i’ve gotta put up with, like my MIL hahahaha thanks for stopping by girl. i love your comments.

Capability May 20, 2012, 11:45 am

Wow – lots to know and I d have some dup posts on blogher from a while ago – sigh.
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Vanita Cyril May 22, 2012, 2:04 pm

I would just cut them down to excerpts girl. I think a better way to use the blog networks is to submit an original post and add a link back to your site, like an author bio deal

JanB May 21, 2012, 11:04 pm

Believe you me, it’s all about the money. Nothing is for free. Google does it, Facebook does it, everybody does it. Internet users are the product (along with their personal information), Google and others make money from targeting the internet users with custom commercial offers from third parties. Based upon what they know of you.

I understand where that is coming from. Advertisers pay to advertise their products on Google and they want their message to come to the right people.

I am obviously missing one thing about the duplicate content on sites. What I mean is, companies like Microsoft run their sites to sell their products too. Their sites are riddled with duplicate content. Try to find how to copy and paste in windows and you’ll get a few thousand hits on the Microsoft site alone. That’s duplicate content, right? Where is the Google Bitch Slap now?

Oh I forgot, “It’s all about the money”

If it wasn’t for small-assed bloggers / entrepreneurs / writers like the average Jane and John Doe’s we are, the internet would be a pretty dull place. I agree that quality *is* the most important thing, but what about adult sites. Duplicate content? Seen one seen them all, know what mean?

Copied content from another site? Idea’s yes. Content? I did that once and it didn’t make me feel ok. Got a little slap from the original poster and the whole post and the following comments are still on my site. I know when I’m wrong.

I do not post the contents of my blog on other sites anymore. Excerpts, yes, but that’s about it. I’m just me, doing my thing. I am in the position that I do not have to make income out of my blog, and maybe that’s a good thing.. lol.
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Vanita Cyril May 22, 2012, 2:02 pm

Love your input Jan, but I gotta wonder, is it possible Microsoft has taken a slap, but it means nothing when you have 661K (according to alexa) sites linking in and an alexa of 31…
From what I’ve seen, bigger sites can tell seo to kiss their asses, because they’re that popular.
What do you think?

JanB May 22, 2012, 8:56 pm

I can not say I know this for a fact, but I have a feeling that if you are one of the really big players on the market, you get some ‘protection’.
Maybe we are fixed to much on Google+. What about Yahoo, or Bing? Is itl the truth and nothing but the truth what we read on the internet. I believe that they are more fixed to get the ‘bad’ content out of business. But who defines what bad business is?
Maybe the amount of money you can get from a website? Google would be really stupid to penalize Microsoft if there was tons and tons of duplicate posts and information on their site and Google would get some ‘gain’ out of that. It looks to much like fuzzy logic to me.
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Vanita Cyril May 23, 2012, 7:36 pm

lol. you’re damn right Jan. I just had to play devil’s advocate.

and we are fixed too much on Google, but sadly, though this blog ranks for several keywords on Bing page one results, keywords with adwords competition, i still don’t get anything from Bing. maybe the crowd that uses bing doesn’t like mommy bloggers?lol

Vidya Sury May 27, 2012, 5:32 am

One might think this is common sense no? Not copying. Not plagiarizing. It is better to write one’s own stuff no matter how it is….at least it is original. Best part is how people think they can never be found out. Great post, Vanita. I loved the bitch slap take away best. Hugs.

I am going to lie and check the box below just to get my comment posted. I AM a zombie lookin for a good time.
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Vanita Cyril May 27, 2012, 8:06 am

Vidya, some people, copy articles from someone else’s site, add to lines or opinion on the article and leave a link to the original source. they do this to “share” the article with their readers but i think it’s just lazy blogging.

Vidya Sury May 27, 2012, 8:32 am

Hmm I think I’ve done that. :D Long ago. All with good intention, and after I sought permission from the original article writer. :D (see? told you am a zombie)
Vidya Sury recently posted…To Forgive Is DivineMy Profile

Jessica May 30, 2012, 3:41 pm

This is a great post! I think so many do not know the harm in repeat re-postings. I know I didn’t until a few months ago. I always do original content on my blog, but considered reposting some Baby Gizmo stuff (because it’s allowed). I don’t, however. Well, I did once, but haven’t done it again, only because I knew it could potentially hurt me in the long run.
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Vanita Cyril May 30, 2012, 7:00 pm

this is why i don’t allow search engines to index my tag pages and category pages. i did for a whole year before i realized it. but the new site, i never did and it does well with barely two posts. lol

PragmaticMom May 31, 2012, 6:52 pm

Thank you for the great advice. My posts were on Organized Wisdom but I asked them remove them because of duplication. I hope that helps my SEO.
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