If you’ve been wondering why Google has been cracking down on affiliate marketers AND bloggers (who are just using all the tools available to them) then check out my take on it and why I agree with Google.
Since the free Google services – from search to mail to apps – is something we all use online, many of us tend to forget that Google is a physical entity. It’s an actual business, with employees and bills to pay, servers to buy and maintain…so it has expenses.
In it’s most basic form and at it’s most highest priority is Google being a search engine.
Search engines are free to use but are maintained financially by ad placement. If you’re serving up sucky results, less people will search with you and less clients will buy ad space from you.
So Google is in the business of assisting you in searching the web in return for learning what you like and using that info to help their clients who buy ad space.
They’re a business just like any other.
Don’t be fooled by the fact that they offer free services, they’re still a business and must be productive and cost effective while satisfying users and clients.
See, I get that.
Though I offer free info in the form of tutorials and free WordPress themes, I also have a business to run and though my services are virtual, it does require me to pay internet, hosting and energy bills, to maintain external drives holding backup and archives of work done, to purchase new equipment and software, to pay memberships…the list goes on.
Now, compare my small fry business to Google. This first quarter alone those guys made $10 billion dollars mostly from those ads you see on search pages. You’ve got to spend money to make money people. And to make the most money, you’ve got to look for ways to cut costs. To give their employees raises and keep up with demand without charging their clients more, they’ve got to be productive, competitive and cost effective.
This is why Google would bitch slap you for having duplicate or shallow content and using keyword stuffing to manipulate it’s search engine.
Let’s say you write resumes for a living. Yes, people do this and make money. Now an old client emails you and asks for a copy of the resume you wrote for them 6 months ago. Think about how much time it takes you to search through your computer for that specific document just to find there are 3 versions of it.
Now you’ve got two choices here.
You can just pick one and email to the client which could turn out to be the one that was a rough draft or one that you didn’t like.
You can read through those three versions to see which is the better one and email that one to the client.
In all it would take you just a few minutes.
Now imagine doing that 4,717,000,000 times per day. That’s how many search queries per day Google served in 2011.
Not only does Google have to serve up a match, it has to serve up:
- as many relevant matches as possible.
- rank them by which is more relevant.
And they MUST offer up the best, most relevant results – because if they’re not offering the best then they’re not THE best.
This is where the bitch slap comes in.
- Spinning bought articles into 300 words of keyword stuffed crap and then posting it on multiple affiliate sites and then buying backlinks for those sites to manipulate Google’s search engine results – SLAP!
- Submitting sitemaps that include Tag pages and Category pages – all copies of the original post – SLAP!
- Submitting your full post to blog networks and article directories – causing multiple copies of your post to be on multiple sites – SLAP!
- Piecing together a post by copying text from multiple sites – SLAP!
Google has to maintain server space that includes all these indexed pages from all these sites.
Time and money.
Would piss me off to have to continuously buy external drives just to back up the same stuff 10 times and then have to search through all of it to find the best version.
Today’s Take Away
To rank, Google requires original, unique, quality content. Not duplicates of it and not flimsy crap. And copying paragraphs from multiple posts and creating a post from it, really isn’t so unique people.
Yeah, I can’t blame them. I can gripe all I want about making changes, but I’ve got to agree with Google’s tactics. And I’ve got to play by their rules if I want their users to find me.
How do you feel about these changes? Have you been submitting duplicate content?
Check out How to Embrace the Penguin for more info on some of the basics of these changes.
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