According to Google’s Webmaster Guidelines > Design and content guidelines:
Keep the links on a given page to a reasonable number.
Now I’ve always interpreted this by meaning don’t go crazy with the links in your sidebar and footer.
It adds a lot of html code to the page and you loose some of your ranking juice when you do so.
I’ve tested this theory on my own homepage and when the PageRank updated in August my homepage finally moved up a number. I’ve also found that when I have clients remove some of the links from their pages, their pages indexed faster.
But now I’m beginning to wonder if I interpreted wrong. True I’ve seen good results, but maybe that’s not what Google was talking about.
Maybe Google was referring to those pages that turn every other word into a link to an advertisement?
OMG must everything be a freaking advertisement?
One of Google’s most important rules is not to create affiliate pages without providing some content.
Certain guidelines recently published mentioned that if a page is built solely to push advertisements it should be marked spam.
However, if the page offer relevant, useful information and yet had lots of links, it could be marked as low quality instead of spam.
Why would google suggest such a thing?
Well, let me tell you, yesterday I dropped by one of my favorite mom networks. I actually wrote a post to publish there. Something I haven’t published here or anywhere else. Normally I publish excerpts like everyone else and add a link to the original post. This particular mom network offers a great way to meet other mom bloggers and promote your posts.
After pasting my post in, I decided to preview.
And I was dismayed to find that almost every other sentence had at least one word with a link to an InfoLink ad.
According to InfoLinks:
At Infolinks, we really care about your income, and your readers. Thats why we pay the highest In-Text advertising revenue share and deliver only relevant advertisement. The result? Higher conversion. Higher income.
Yes I used words like blogging, career, marketing, advertising and seo.
You can see the post here if you like, since I decided to go with another mom network, one I hadn’t visited in a while.
I also bought ad space from them yesterday too! Something I had planned to do at the other mom network site.
Yes, the links thing turned me off.
I’ve left my favorite mom network behind.
I appreciate the service they offer and the chance to connect with other moms, but really? the ad links man…they were just too much. Oh and by the way? Their alexa is not doing so well. I wonder why.
Speaking of wondering…I wonder how those ads are converting for them?
Many want to monetize their blog. I see nothing wrong with that. Heck, I promote the idea.
Today’s take away:
So Google does make some sense. I’ve come to the decision that they’re sneaky bastards that write the webmaster guidelines in a way that the rules can be interpreted in several ways so you can go ahead and shoot yourself in the foot. My original interpretation still works.
Think of your readers when adding ads to your blogs. Cause really, without your readers, what’s the point of the ads?
Think of the crawlers when adding links to your sidebar and footer, because lots of HTML takes a while to crawl and you’re spreading around your pagerank juice.