Why Bloggers Can’t Ignore Google Plus

Google+ and Search Plus Your World

Yeah I know, who wants one more thing to do? One more obligation?

I totally hear you.

And I know this post may “seem” late in coming, cause well Google Plus has been out a while, but really, new changes to Google are about to change the way you use social media and seo.

And because of it, those who were on the fence about managing another social media platform, better get their asses off the fence and start using Google+.

True, the changes I’m about to share with you are really unfair to Twitter, Facebook and those who put a lot of work into their SEO, but it’s not my job as a blogger to argue about it.


It’s my job as a blogger to use these changes to benefit me and my blog.

SEO+ Network Sharing

No, search engine optimization hasn’t changed.

You still need to optimize your posts.

You still need backlinks.

There are other search engines besides Google.

And though many of us seo our posts and build back links to our blogs, there’s still lots of competition and it can be difficult to grab search engine traffic. Especially if your blog is new.

But now, now you’ve got the chance to crush that competition in “personal search results”.

If, you know, you have a Google Plus account.

Here’s how it works.

When you “share what’s new” on Google Plus, whether it be a

  • link to a  blog post
  • pictures
  • videos

that post that you’re creating on G+ (or that G+ post that you’re re-sharing from your stream) are indexed by Google’s search engine. And when people in your circles google that topic, you can show up on the first page of their search results.

There’s no back link to your blog, from what I can tell, but there is exposure, exposure to anyone signed into Google who’s

  • connected to you (your circle)
  • connected to someone who’s connected to you (your extended circles) a
  • connected to people who are connected to people who are connected to you (called People Suggestions).

Yes, people outside of your circles and I’m not referring to the Public.

When signed into Google, which I usually am since I use many of Google’s products and because I have many blogging peeps on Blogger, if I were to head over to Google Search to do a web search for “Photography”, the results before me would be a mix between the normal search engine results and personal search results based on my Google Plus network.

If those in my Circle have shared anything in Google Plus that Google finds relevant to my search term, it’s going to be on the top of my search results.

Here’s an example: (by the way, i don’t write scripts for my videos so please excuse the pauses, fumbles and toddler banging on the door)

 

What’s this “Search, Plus Your World”?

The Search, Plus Your World Feature ties together every Google product you use (Picasa, Youtube, Gmail, etc) and everything Google knows about you socially (via Google+ only) with your Google Web History (search history and web pages you visit while you’re signed into Google) in an attempt to predic tailored search results for you which include search engine results mixed with personal search results.

But again, the personal search results are only Google based. Facebook, Twitter, they’re left out in the cold on this one.

My Opinions on Google+ and Search, Plus Your World and how it affects us bloggers and Google Service and Search Users

Google’s getting pretty slammed by industry experts. They say that Google’s forgotten their core mission of being the greatest search engine delivering the most relevant results.

Personally I agree, in my opinion:

  1. Google is using Search Engine Giant status to promote it’s own social network.
  2. Google is forcing us bloggers to have Google+ accounts
  3. Google is forcing brands to have Google+ Pages and Google Places accounts.
  4. Google is going to take the info they learn from us and their access to us and make a shit load of money from advertisers.

But again it’s not my job to argue it, nor is it my priority.

My priority as a blogger, is to use and abuse these new features for all it’s worth to bring traffic to my blog.

As a user, the fact of the matter is, I like using Google. Every free entity is going to use my info to make money for themselves and sell me shit. No different from Facebook in that respect.

 

Can you avoid being used by Google?

Sure.

You don’t have to get a Google Plus profile.

You could use Bing for your searching.

But keep in mind, according to thisinfographic created by 6S Marketing Google+ has 625,000 new users everyday and 700,000 Android devices are purchased per day, contributing to Google’s usage increase.

So do you really NOT want to be on Google Plus? Do you really NOT want Google Plus exposure?

 

Resources I suggest you check out:

The links within this post.

What the experts are saying about Google Plus.

How Google’s New privacy Policy will affect you, the user, as of March 1, 2012.

Create your own Circle Me Widget.

How To Remove All Web History

What the personal results are based on, as per Google

 

By the way, did you notice this in the video.

I wasn’t signed in to Google+, but these guys who are sitting in over 500k circles, showed up in my Google search for photography, prominently in the sidebar.

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– Posted in: google plus, SEO

12 Comments… add one

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JanB January 29, 2012, 1:39 pm

Another excellent post. I believe there is no way to ignore Google and all it offers. Google is on it’s way to be the next internet.
Huge numbers of users and tons of them added every day. Plus if you’re not working to get clients, readers, members revenues or whatever you are looking for from Google someone else will. One might not always agree with them, but it’s a fact they are the numero uno. Might as well benefit.
JanB recently posted…Going Places!My Profile

Vanita January 30, 2012, 9:23 pm

see? i knew you would see it my way Jan. LOL. seriously, if i didn’t care about traffic and se ranking and alexa ranking, i wouldn’t take on another sm platform. it would be me and my twitter. and oh, linkedin. lol

Waning Woman January 30, 2012, 3:06 pm

You’re right about having another social media platform to navigate, but you gotta work it in somehow. It does become overwhelming (pinterest?) but the goal of any blog is traffic and it looks like Google+ is the best highway to be on
Waning Woman recently posted…Early Morning Nausea and ChocolateMy Profile

Vanita January 30, 2012, 9:20 pm

Waning there is just one too many things. I started using last.fm. geez big mistake. nobody i want to be friends with is on. LOL

Kimberly January 30, 2012, 4:47 pm

I ignored my invite to Google + because I didn’t really understand what it was about nor did I care to find out. I just figured that it was another social media pain that I’d have to worry about.
Now, I’m seriously reconsidering.
Thanks for the info girl
Kimberly recently posted…The BookMy Profile

Vanita January 30, 2012, 9:19 pm

glad I can help sugar. ya know, it’s my thing to force my two cents on everyone. LOL. I’ve actually had my account since beta but didn’t use it much until two months ago and I really do like it.

Jessica February 1, 2012, 5:14 am

I really, really, really did not want to join Google Plus, I just hate that Google closed GFC for non-Wordpress bloggers and then starting pushing this (another one of their products) as an alternative. And, I hate what they’ve done with Picnik. I guess I don’t really trust Google as much on account of their recent actions and their seeming unwillingness to consider the value in anything beyond Internet domination. *sigh
Jessica recently posted…Stumbles| A lesson in mothering for a second timeMy Profile

Vanita February 1, 2012, 6:32 am

yep. they are sneaky as hell. but they are a business and they are offering their services in return for us following their policies and allowing them to use our info. but again, it’s not for me to judge. it’s for me to use and abuse and the added benefit of google+ over GFC, public exposure to your posts. I mean, even with a huge GFC following, how much of those people visit? If they are searching for something in Google, let’s say “Lessons in Mothering” will you come up in your GFC friend’s search results? No. Unless you’re sharing your content on G+ and you’re in their circle. Or their friend’s circle. Or their friend’s friends circles.
I know it sucks building this GFC following from scratch and then losing it. I know it sucks having to start a new platform. Whether or not you do it all depends on whether you want more exposure for your posts.

David J. February 1, 2012, 1:33 pm

Well, I don’t think that Google+ has nearly the amount of active users as total user accounts, so Google+’s growth is in some ways a bit overstated, but I think its going to be a pretty important part of the internet if it continues to affect Google’s search results. Social search is a fabulous idea and Google has implemented it fairly well. The only constraint is that Google is limited in the amount of social data they have. Facebook and Twitter to some extent really have much more access to this data than Google does. Between this and how much favor Facebook is starting to curry amongst the business community that do nothing other than promote business pages, see how many monster-sized brands promote Facebook pages in their television ads, etc) I think that Google has to be a bit concerned about the direction the market is turning. Their one weapon in this is that they still dominate search and can promote their own social results in their search engine, but with Facebook’s vast quantity of social data and other assets, they also have the ability to compete with Google in search. If they do enter the search market, this is going to lead to a pretty dynamic confrontation between Facebook and Google for dominance online.

Vanita February 2, 2012, 8:29 pm

David, I’m sure facebook will do fine with businesses. but i’m not talking about businesses. i’m not even writing for businesses. i’m writing for bloggers. notice the title?

Diane February 1, 2012, 9:25 pm

argh, i’m trying to set up google plus. when i have it there, the fonts are blending in. i’m pulling my hair out. i finally found a layout i’m somewhat happy with and I am trying to figure out a way to make money from my blog… oy

Vanita February 2, 2012, 8:27 pm

love the new design sugar! are you saying your trying to add the badge and it messes up the layout? drop me an email. i have a money making idea for you.

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