Google+ and Search Plus Your World
Yeah I know, who wants one more thing to do? One more obligation?
I totally hear you.
And I know this post may “seem” late in coming, cause well Google Plus has been out a while, but really, new changes to Google are about to change the way you use social media and seo.
And because of it, those who were on the fence about managing another social media platform, better get their asses off the fence and start using Google+.
True, the changes I’m about to share with you are really unfair to Twitter, Facebook and those who put a lot of work into their SEO, but it’s not my job as a blogger to argue about it.
It’s my job as a blogger to use these changes to benefit me and my blog.
SEO+ Network Sharing
No, search engine optimization hasn’t changed.
You still need to optimize your posts.
You still need backlinks.
There are other search engines besides Google.
And though many of us seo our posts and build back links to our blogs, there’s still lots of competition and it can be difficult to grab search engine traffic. Especially if your blog is new.
But now, now you’ve got the chance to crush that competition in “personal search results”.
If, you know, you have a Google Plus account.
Here’s how it works.
When you “share what’s new” on Google Plus, whether it be a
- link to a blog post
that post that you’re creating on G+ (or that G+ post that you’re re-sharing from your stream) are indexed by Google’s search engine. And when people in your circles google that topic, you can show up on the first page of their search results.
There’s no back link to your blog, from what I can tell, but there is exposure, exposure to anyone signed into Google who’s
- connected to you (your circle)
- connected to someone who’s connected to you (your extended circles) a
- connected to people who are connected to people who are connected to you (called People Suggestions).
Yes, people outside of your circles and I’m not referring to the Public.
When signed into Google, which I usually am since I use many of Google’s products and because I have many blogging peeps on Blogger, if I were to head over to Google Search to do a web search for “Photography”, the results before me would be a mix between the normal search engine results and personal search results based on my Google Plus network.
If those in my Circle have shared anything in Google Plus that Google finds relevant to my search term, it’s going to be on the top of my search results.
Here’s an example: (by the way, i don’t write scripts for my videos so please excuse the pauses, fumbles and toddler banging on the door)
What’s this “Search, Plus Your World”?
The Search, Plus Your World Feature ties together every Google product you use (Picasa, Youtube, Gmail, etc) and everything Google knows about you socially (via Google+ only) with your Google Web History (search history and web pages you visit while you’re signed into Google) in an attempt to predic tailored search results for you which include search engine results mixed with personal search results.
But again, the personal search results are only Google based. Facebook, Twitter, they’re left out in the cold on this one.
My Opinions on Google+ and Search, Plus Your World and how it affects us bloggers and Google Service and Search Users
Google’s getting pretty slammed by industry experts. They say that Google’s forgotten their core mission of being the greatest search engine delivering the most relevant results.
Personally I agree, in my opinion:
- Google is using Search Engine Giant status to promote it’s own social network.
- Google is forcing us bloggers to have Google+ accounts
- Google is forcing brands to have Google+ Pages and Google Places accounts.
- Google is going to take the info they learn from us and their access to us and make a shit load of money from advertisers.
But again it’s not my job to argue it, nor is it my priority.
My priority as a blogger, is to use and abuse these new features for all it’s worth to bring traffic to my blog.
As a user, the fact of the matter is, I like using Google. Every free entity is going to use my info to make money for themselves and sell me shit. No different from Facebook in that respect.
Can you avoid being used by Google?
You don’t have to get a Google Plus profile.
You could use Bing for your searching.
But keep in mind, according to thisinfographic created by 6S Marketing Google+ has 625,000 new users everyday and 700,000 Android devices are purchased per day, contributing to Google’s usage increase.
So do you really NOT want to be on Google Plus? Do you really NOT want Google Plus exposure?
Resources I suggest you check out:
The links within this post.
By the way, did you notice this in the video.
I wasn’t signed in to Google+, but these guys who are sitting in over 500k circles, showed up in my Google search for photography, prominently in the sidebar.