Are you panicking that your search engine ranking is about to tank because you’ve published guest posts on your blog?
Have you got your emails ready? You know, the ones you plan to send out to every blog you’ve guest posted on, requesting they remove your guest post because it’s now a big No-No according to Google…
Slow down girlfriend.
We’re about to quickly discuss what you should do if:
- You’ve published guest posts on your blog.
- You’ve written guest posts that link to your blog.
Published Guest Posts
If you followed my advice about paid-for backlinks from You Can Just Shove Your Guest Post, you can stop panicking. Matt is not about to cutt you or your search engine traffic. If you’ve published guest posts from bloggers who impress you and the links in their posts leads to their blog, you’re in good shape.
If you’ve published “sponsored posts” in the form of guest posts, I recommend visiting the links within the posts to determine the quality of the site you’re linking to. If it’s a good site, be sure to nofollow all of the links within the post. To do this, include
rel="nofollow" before the closing tag that includes the link.
For example, the link looks like this: <a href=”http://afterbedtimeblog.com?ref=xyz”> i want you to add a space after xyz” and paste
rel="nofollow" before the last > (closing tag).
Your link will now look like this: <a href=”http://afterbedtimeblog.com?ref=xyz
If you’re linking to crappy sites, remove the links.
The exception to this is if you’ve made agreements with the “sponsor” that requires you to keep the posts and the links. You’ll then need to contact the sponsor and hash it out. We don’t want you breaking agreements and getting sued. In most cases, you’ll find that the “sponsor” will agree.
Guest Posts You’ve Written
Guest posting is and will always be a great way to build your blog and brand’s exposure. Yes, it requires hard work. The post needs to be written to benefit the hosting blog’s audience. This requires you to read several of the hosting blog’s posts, the comments, research what topics are most loved by it’s readers, etc. A guest post can typically take weeks to write. And that’s ok. To impress the hosting blog’s readers, it’s important to put your best foot forward so that every guest post you’ve submitted to fellow bloggers are written with integrity. With that in mind, as long as you’re following the tips in Stop Screwing Your Blog Traffic When Guest Posting, there’s no reason for you to hit send on those emails.
On a related note, if you find that guest posting hasn’t been sending you traffic, you’ll want to:
A. Consider the quality of your post
B. Consider the quality of the blog you’ve submitted your quest post to
C. Consider the traffic that blog receives.
What Matt says about publishing guest posts:
Head to the 1:03 mark for the most important info.
Here’s the Take Away:
If you’ve been ethical in your guest posting activities, you’re OK.
If you’ve been evaluating guest posts and the sites they link to before serving it up to your audience, you’re OK.
If you have some questionable content, fix it.