Matt says fork it. Guest posting is done.

Are you panicking that your search engine ranking is about to tank because you’ve published guest posts on your blog?

Have you got your emails ready? You know, the ones you plan to send out to every blog you’ve guest posted on, requesting they remove your guest post because it’s now a big No-No according to Google

STOP.

Slow down girlfriend.

We’re about to quickly discuss what you should do if:

  • You’ve published guest posts on your blog.
  • You’ve written guest posts that link to your blog.

matt-cutts-says-fork-guest-posting

Published Guest Posts

If you followed my advice about paid-for backlinks from You Can Just Shove Your Guest Post, you can stop panicking. Matt is not about to cutt you or your search engine traffic. If you’ve published guest posts from bloggers who impress you and the links in their posts leads to their blog, you’re in good shape.

If you’ve published “sponsored posts” in the form of guest posts, I recommend visiting the links within the posts to determine the quality of the site you’re linking to. If it’s a good site, be sure to nofollow all of the links within the post. To do this, include rel="nofollow" before the closing tag that includes the link.

For example, the link looks like this: <a href=”http://afterbedtimeblog.com?ref=xyz”> i want you to add a space after xyz” and paste rel="nofollow" before the last > (closing tag).

Your link will now look like this: <a href=”http://afterbedtimeblog.com?ref=xyz” rel=”nofollow”>

If you’re linking to crappy sites, remove the links.

The exception to this is if you’ve made agreements with the “sponsor” that requires you to keep the posts and the links. You’ll then need to contact the sponsor and hash it out. We don’t want you breaking agreements and getting sued. In most cases, you’ll find that the “sponsor” will agree.

Guest Posts You’ve Written

Guest posting is and will always be a great way to build your blog and brand’s exposure. Yes, it requires hard work. The post needs to be written to benefit the hosting blog’s audience. This requires you to read several of the hosting blog’s posts, the comments, research what topics are most loved by it’s readers, etc. A guest post can typically take weeks to write. And that’s ok. To impress the hosting blog’s readers, it’s important to put your best foot forward so that every guest post you’ve submitted to fellow bloggers are written with integrity. With that in mind, as long as you’re following the tips in Stop Screwing Your Blog Traffic When Guest Posting, there’s no reason for you to hit send on those emails.

On a related note, if you find that guest posting hasn’t been sending you traffic, you’ll want to:

A. Consider the quality of your post

B. Consider the quality of the blog you’ve submitted your quest post to

C. Consider the traffic that blog receives.

What Matt says about publishing guest posts:

Head to the 1:03 mark for the most important info.

Here’s the Take Away:

Don’t panic.

If you’ve been ethical in your guest posting activities, you’re OK.

If you’ve been evaluating guest posts and the sites they link to before serving it up to your audience, you’re OK.

If you have some questionable content, fix it.

32 Comments

  1. said:

    Fantastic post! What a great thought leader you are, Vanita!
    In one post you’ve shown bloggers the one thing they must do!
    I read so many posts about Matt Cutts’ views on guest posting – but yours is the only one that shows how to deal with the issue!

    Very well done! Hugs!
    Vidya Sury recently posted…Book Review The ABCs of Yoga for KidsMy Profile

    January 22, 2014
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  2. said:

    Great insight about guest posts! And explaining the nofollow is a bonus you never see people actually sharing the “tricks” with other bloggers. Thank you!
    Laura recently posted…Nostalgic for The Old Days #BoyMeetsWorldMy Profile

    January 22, 2014
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  3. said:

    Cutting through the rubbish as usual Vanita. You are a shining light in the misleading info about guest blogging. It’s perfectly clear when you listen to what Matt is actually saying, as opposed to what some people think he’s saying. Thanks for taking the time to put this great and valuable post out there. You little diamond you. :D
    Elle recently posted…5 Pick-me-ups That Have The Power To Seriously Change Your LifeMy Profile

    January 22, 2014
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  4. said:

    Thanks a ton for this Vinita! Glad to have this cleared up. And also happy cos I have followed these guidelines. Infact I must thank you for that too cos you introduced me to the idea of no-follow links via your google luv course. :)
    Swapna recently posted…A Free eGuide for Mompreneurs who want a Divalicious lifeMy Profile

    January 22, 2014
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  5. said:

    Thanks for all of the awesome advice… I have learned so much from your knowledge and I appreciate your guidance! I no longer accept guest posts unless it is from a friend or someone I know!
    Cher recently posted…Build a Tessa OttomanMy Profile

    January 22, 2014
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  6. said:

    Hi Vanita, Thanks for sharing your thoughts and tips regarding guest blogging,
    Recently I read an article on Guest blogging where Matt Cutts suggested to stop doing guest blogging from 2014. And on the other hand he also stated that If the links are nofollowed, then they don’t affect PageRank,
    A high-quality guest post with nofollowed links can still be a good way to get exposure to a new audience, branding, etc.

    January 23, 2014
    Reply
    • said:

      Hi Ehtesham, Matt Cutts has never suggested to stop guest posting.

      My 2 cents:
      what does PageRank matter if you’re offending your audience by recommending they follow links to crap sites?
      A high quality post means nothing if the source it links to is garbage.
      Vanita Cyril recently posted…How To Stop WordPress Comment SpamMy Profile

      January 23, 2014
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  7. said:

    Thank goodness for your information! And I love what you say about guest posts. I think sometimes I don’t take them seriously enough and I agree that there is a way to do them to make them count and to write them with integrity. And great tip re: “no follow.” You’re awesome Vanita!

    January 23, 2014
    Reply
    • said:

      :-D thanks mama. and yes guest posting is great when done right, ya know? there are people who build all the traffic for their site by guest posting elsewhere. some 20/80 rule where 20% of your posts are for your new site and 80% are for guest posting on established sites. hey! can’t wait to learn more about your new business. congrats girlfriend.
      vanita recently posted…The Ultimate Secret To Making Your Blog Go Cha-Ching!My Profile

      January 24, 2014
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  8. I’m kinda happy I didn’t even know this was an issue, but now it’s really kind of not, so I’m even more happy. What? Thanks for keeping us informed and thinking clearly about all of this stuff instead of panicking.
    Jeanette Nyberg recently posted…Just A Few Things About LionsMy Profile

    January 23, 2014
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  9. said:

    Things to do when I win the lottery.
    1. Give lots away to charities
    2. Buy expensive chocolate
    3. Hire Vanita as my personal assistant!!! Xxxxxx You ROCKkkk.

    January 24, 2014
    Reply
  10. said:

    *******A PERSONAL ASST.****** THE ultimate Personal Asst!!!!!!!!!!!!!

    YESsss. I LOVE love love that you corrected me.

    you. have. my. HEART! Xxx

    January 24, 2014
    Reply
  11. said:

    Great information, thanks for summing a very confusing article up for us!

    January 24, 2014
    Reply
  12. said:

    I must’ve been in a cave or something because I just saw this and wasn’t even aware of the whole guest posting news. So glad I’ve read it here first or I might get confused. You’re awesome like that you explain things in simple language that is easy to follow. Thanks for sharing this, girl!

    January 24, 2014
    Reply
  13. said:

    I’m with Elle on this one. Too many people jump to conclusions or don’t dig deeper to find out the truth and then they start a panic in everyone around them. Thanks for the post, because I was one of those who has been questioning this (I just haven’t had the time to research). Awesome info as always Vanita

    January 30, 2014
    Reply
  14. said:

    This is great advice for new bloggers. In the past when I have asked someone to guest blog on some of my blog sites I have been severely disappointed with their content. On a blog that I used to write about traveling with dogs I asked a woman to write a guest blog and she wrote a very self serving piece that had nothing to do with our blog or my reader’s interests. On another occasion, a blogger asked me to write a reciprocating blog for her site. I did my research, read several of her pieces and then submitted my story. She loved it and posted it right away. She, however, never reciprocated with anything. Attempts to contact her went unanswered. Very unprofessional. It was a hard lesson learned. That being said there are some great fellow bloggers out there.
    CrayzRayeD recently posted…Tech Troubleshooting with an 83 Year Old.My Profile

    February 3, 2014
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