Matt says fork it. Guest posting is done.

matt-cutts-says-fork-guest-posting

Are you panicking that your search engine ranking is about to tank because you’ve published guest posts on your blog?

Have you got your emails ready? You know, the ones you plan to send out to every blog you’ve guest posted on, requesting they remove your guest post because it’s now a big No-No according to Google

STOP.

Slow down girlfriend.

We’re about to quickly discuss what you should do if:

  • You’ve published guest posts on your blog.
  • You’ve written guest posts that link to your blog.

Published Guest Posts

If you followed my advice about paid-for backlinks from You Can Just Shove Your Guest Post, you can stop panicking. Matt is not about to cutt you or your search engine traffic. If you’ve published guest posts from bloggers who impress you and the links in their posts leads to their blog, you’re in good shape.

If you’ve published “sponsored posts” in the form of guest posts, I recommend visiting the links within the posts to determine the quality of the site you’re linking to. If it’s a good site, be sure to nofollow all of the links within the post. To do this, include rel="nofollow" before the closing tag that includes the link.

For example, the link looks like this: <a href=”http://afterbedtimeblog.com?ref=xyz”> i want you to add a space after xyz” and paste rel="nofollow" before the last > (closing tag).

Your link will now look like this: <a href=”http://afterbedtimeblog.com?ref=xyz” rel=”nofollow”>

If you’re linking to crappy sites, remove the links.

The exception to this is if you’ve made agreements with the “sponsor” that requires you to keep the posts and the links. You’ll then need to contact the sponsor and hash it out. We don’t want you breaking agreements and getting sued. In most cases, you’ll find that the “sponsor” will agree.

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Guest Posts You’ve Written

Guest posting is and will always be a great way to build your blog and brand’s exposure. Yes, it requires hard work. The post needs to be written to benefit the hosting blog’s audience. This requires you to read several of the hosting blog’s posts, the comments, research what topics are most loved by it’s readers, etc. A guest post can typically take weeks to write. And that’s ok. To impress the hosting blog’s readers, it’s important to put your best foot forward so that every guest post you’ve submitted to fellow bloggers are written with integrity. With that in mind, as long as you’re following the tips in Stop Screwing Your Blog Traffic When Guest Posting, there’s no reason for you to hit send on those emails.

On a related note, if you find that guest posting hasn’t been sending you traffic, you’ll want to:

A. Consider the quality of your post

B. Consider the quality of the blog you’ve submitted your quest post to

C. Consider the traffic that blog receives.

What Matt says about publishing guest posts:

Head to the 1:03 mark for the most important info.

Here’s the Take Away:

Don’t panic.

If you’ve been ethical in your guest posting activities, you’re OK.

If you’ve been evaluating guest posts and the sites they link to before serving it up to your audience, you’re OK.

If you have some questionable content, fix it.

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  1. says

    Hi Vanita, Thanks for sharing your thoughts and tips regarding guest blogging,
    Recently I read an article on Guest blogging where Matt Cutts suggested to stop doing guest blogging from 2014. And on the other hand he also stated that If the links are nofollowed, then they don’t affect PageRank,
    A high-quality guest post with nofollowed links can still be a good way to get exposure to a new audience, branding, etc.

  2. says

    Thank goodness for your information! And I love what you say about guest posts. I think sometimes I don’t take them seriously enough and I agree that there is a way to do them to make them count and to write them with integrity. And great tip re: “no follow.” You’re awesome Vanita!

    • says

      😀 thanks mama. and yes guest posting is great when done right, ya know? there are people who build all the traffic for their site by guest posting elsewhere. some 20/80 rule where 20% of your posts are for your new site and 80% are for guest posting on established sites. hey! can’t wait to learn more about your new business. congrats girlfriend.
      vanita recently posted…The Ultimate Secret To Making Your Blog Go Cha-Ching!My Profile

  3. says

    I must’ve been in a cave or something because I just saw this and wasn’t even aware of the whole guest posting news. So glad I’ve read it here first or I might get confused. You’re awesome like that you explain things in simple language that is easy to follow. Thanks for sharing this, girl!

  4. says

    I’m with Elle on this one. Too many people jump to conclusions or don’t dig deeper to find out the truth and then they start a panic in everyone around them. Thanks for the post, because I was one of those who has been questioning this (I just haven’t had the time to research). Awesome info as always Vanita

  5. says

    This is great advice for new bloggers. In the past when I have asked someone to guest blog on some of my blog sites I have been severely disappointed with their content. On a blog that I used to write about traveling with dogs I asked a woman to write a guest blog and she wrote a very self serving piece that had nothing to do with our blog or my reader’s interests. On another occasion, a blogger asked me to write a reciprocating blog for her site. I did my research, read several of her pieces and then submitted my story. She loved it and posted it right away. She, however, never reciprocated with anything. Attempts to contact her went unanswered. Very unprofessional. It was a hard lesson learned. That being said there are some great fellow bloggers out there.
    CrayzRayeD recently posted…Tech Troubleshooting with an 83 Year Old.My Profile