Google Plus… Some find it fun, some find it a big PITA. No matter what you feel about it, there’s no denying it’s good for your blog’s traffic, when used correctly.
I know this may seem very basic to most, but here’s the thing… if it really were so basic, if some of my blogging peeps weren’t doing it wrong, I would not be writing this post.
And sharing incorrectly on Google Plus is super easy because there’s way too many bloody options.
So today we’re going to look at sharing publicly vs sharing privately and the search engine and social
media impact on your blog’s traffic.
By the way, sharing with your circles or extended circles is not sharing publicly and hurts your exposure. No worries, it will all become clear before the end of this post.
Google Plus Public Sharing
When you share your Google+ posts publicly, it can be found in search engine results.
When I googled the term “Albert Einstein”, on the very first page of the search results is a Google+ share from someone in my Google Plus network.
If you’re thinking that a post has to be super popular on Google Plus to rank on page one of Google Search for a popular term, well, take a look:
Public shares are best used for:
- Increase the probability of attracting search engine traffic to your blog via Google+.
- Sharing publicly also allows your post to be embeddable, therefore increasing the probability of traffic from other websites if your Google Plus post is embedded within a blog post as I did above.
- When sharing a post publicly, others are able to re-share your posts to their network. Google Plus users that you’re not connected to will be exposed to your post, therefore increasing traffic to your blog and adding to the size of your Google Plus network as new people who are introduced to your awesomeness circle you.
A How-to Share Publicly on Google Plus Quickie
Be sure that the word Public is in the To: field. Usually added for you by default, but sometimes not.
When you mention someone in your Google Plus post, their name is automatically added to the To: field.
Do Not add people via their email addresses. You’re spamming them if they haven’t requested this form of notification.
Needless to say, sharing your posts publicly on Google Plus is the correct way to share your posts.
Ready for how Google Plus has been used incorrectly? (Reducing your exposure possibilities and sometimes pissing off your network.)
Google Plus Private Sharing
Private sharing aka Limited sharing is only sharing to specific people, your circles and extended circles.
Google respects your privacy.
In most matters…moving on.
These types of shares will send the recipients (individuals, circles, extended circles) a notification email and a dashboard notification. This can and HAS caused many Google Plus users to un-circle or mute people in their network.
Cause it’s really truly annoying and very similar to Spam to receive an update from someone every time they post something.
Now many people do not intentionally spam their network. As mentioned before, Google Plus has too many bloody options. Configuring these options can negatively impact you socially. When sharing a post, sharing to only your circles should only be done if your posts are ONLY for your network. Think members only.
If your intentions are to keep your awesomeness only for those who are within your network and you plan to intentionally send them a notification every time you post, it’s crucial to add this somewhere prominent on your profile.
***Fact is, people like me, who do not know that you will overwhelm my inbox with every single G+ post you make will become highly pissy and will mute you or un-circle you (as i did to the Google+ peep below), decreasing your exposure opportunities and reducing your network size. They may become so annoyed they completely ignore you everywhere.***
Private shares are best used for:
- Private Blogs.
- Membership only sites.
- Private group discussions.
Private shares are not:
- reshare-able to those outside of the original poster’s circles.
- found in search engine results.
…therefore decreasing the possibilities of new traffic.
A How-to Share Privately on Google Plus Quickie
Remove the word Public form the To: field.
You can then add individual names:
Or you can choose to share to your Circles Only.
Or specific circles.
And you can then choose whether you want to notify your circles via email via a checkbox.
I suggest only sending an email notification if it’s super important that they see your share, not because you want to make sure everyone visits your blog – that could backfire.
Keep in mind, the circles feature is not just a way to group who you’ll share with, it’s also a way for people to filter who they want to check in with.
For example, depending on how much time I have to invest on Google Plus today, I may choose to read through all of my feed or I may filter my feed to only read through posts from my VIP peeps. If I’m looking for a recipe, I may filter my feed to only show food bloggers.
In this way I may or may not see your posts, depending on the day but, if you
spam notify me by email every time you post, you can bet your butt I’ll never see the post.
Google Plus can do fan-ta-bulous things for your blog traffic. But only when used correctly. After asking 10 bloggers why they only shared to their circles and whether or not they wanted their posts to be private, only one said his intentions were to only share with those who were a part of his network.
How will you be sharing your posts, publicly or privately?