Though I totally endorse guest posting to better your traffic and rankings, it’s not my biggest strength. Many bloggy friends have asked me to guest post, but I always get nervous about it and only those who are closest to me can strong arm me into writing a guest post. So this post, is not about how to guest post. This post is how to avoid screwing your blog traffic when guest posting – seo and usability-wise that is.
Now if you want to learn how to guest post be sure to check out Neil Patel’s: How to Get Your Guest Post Published.
Might as well write your guest post the right way from the start.
Don’t wait until you’ve written it to learn how to get it published. You may find you have to make lots of changes.
If you’re considering hosting guest posts, Neil also has: Don’t Accept Guest Posts Unless You Follow These 7 Rules.
Now there’s one thing that Neil doesn’t touch on thoroughly, maybe because he’s just too nice, but if you know me, you know I’m as blunt as the work day is long.
Stop Screwing Your Blog Traffic When Guest Posting
and the rule is…
Do not republish on your blog, a guest post you’ve had published somewhere else.
Courtesy for the Blog Host:
When someone asks you to guest post or someone accepts your pitch to write a guest post on their blog, they’re basically giving you the opportunity to lead traffic away from their blog to yours.
Now I can only read so many blogs a day and lately I’m lucky to read one a day.
This person is promoting you to their audience at the risk that you may end up being the one blog their audience chooses to read per day.
Is it douche-y to republish that post on your own blog or to give them an old post of yours? Yes, yes it is. The guest post is not unique. That blogger’s blog is not the one place to find that special post.
Will that blogger ever want to send traffic your way again? I wouldn’t.
“But everyone else is doing it V.”
If everyone else decided to jump off a cliff…
Courtesy for the Visitor:
When a blogger publishes your guest post, those readers who were impressed enough to click through to your blog expect to be impressed again.
No one’s going to say “Wow, it’s the same post! I’m going to read it again!”
More than likely, they will leave.
That’s a hit to your bounce rate, which hurts your post’s chance of ranking which hurts your traffic.
It’s also an opportunity lost. Half-assed attempts do not build a readership.
Fear of Google:
If you depend on traffic from Google, then you need to listen up: Google warns against duplicate content. From Webmaster tools:
Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar.
In the rare cases in which Google perceives that duplicate content may be shown with intent to manipulate our rankings and deceive our users, we’ll also make appropriate adjustments in the indexing and ranking of the sites involved.
You may not be trying to deceive anyone, but Google shoots first and only investigates when time allows, after it has shot your blog’s search engine status to hell.
Guest blogging is not easy and no matter what anyone tells you, doing it right is not meant to be easy.
Most times you’ll find you need to burn the candle at both ends to produce something impressive enough to send you traffic. I’m scheduled to write a guest post for two blogs for August, I’m starting the drafts first week of July.
If you’re going to guest blog, which I recommend you do, do not take it lightly. Do not look for the easy way out. Hunker down and write something unique that will impress and bring you new traffic.