Here’s a semi-oldie and not-so-goodie topic that many blogging/seo virgins have a skewed understanding of.
What the heck does a Penguin and Panda have to do with Google?
And what does Google want from me?
Honestly? Panda is a google engineer.
So they named the algorithm after him.
Penguin is another algorithm.
The Panda algorithm was created to filter the spammy sites to the last pages of the search engine results and sometimes deindex them.
The Panda is very suspicious of sites with shallow content and lots of affiliate links. So actual real blogs were deindexed too, by accident.
Then the Penguin came along and his job is really to look at your whole site, see if your site is structured, if you have crazy broken links, if you have porn sites linking to you, if you’re linking to porn sites,etc.
For a clear idea of how this affects your blog, I want you to check out this post I wrote in May http://afterbedtimeblog.com/seo/how-to-embrace-the-google-penguin.
Google SEO Tip: What does Google See?
How do they know you’re structured?
head over to http://www.yellowpipe.com/yis/tools/lynx/lynx_viewer.php and plug your blog url in.
I want you to then adjust your browser so it’s as narrow as the dashed line shown above your page info.
Next scroll the page so the dashed line is all the way on the top, barely visible.like this screenshot of mine:
Do Not Scroll the page any further! at least not yet. This is what google indexes as you having “above the fold”.
If you have lots of text here covering what your site is about – what services you offer or what your main topics is – then you’re in a good place. If all that’s in this area is coding, ya gotta rethink that structure.
Notice that the menu bar shows Google all the topics I cover on my blog?
Now here’s what Google sees when looking at one of your pages:
By looking at this page, Google can see that I have info above the fold based on that page topic. Not just links to other posts. This is why you want pages in your menu bar and not category links
It’s important for Google to have a clear understanding of what your site is about!
Be sure to give it to ‘em.
p.s. how sad is it that i have the word blog promotion so many times in the first paragraph?old school seo tactic. i’d change it, but the fact is, that page ranks for Blog Promotion Tips in the Search Engine Results on page one.
when (if) it bottoms out to page 2, i’ll change it.