In Google’s Eyes…

Here’s a semi-oldie and not-so-goodie topic that many blogging/seo virgins have a skewed understanding of.

What the heck does a Penguin and Panda have to do with Google?

And what does Google want from me?

Honestly? Panda is a google engineer.

So they named the algorithm after him.

Penguin is another algorithm.

The Algorithms

The Panda algorithm was created to filter the spammy sites to the last pages of the search engine results and sometimes deindex them.
The Panda is very suspicious of sites with shallow content and lots of affiliate links. So actual real blogs were deindexed too, by accident.

Then the Penguin came along and his job is really to look at your whole site, see if your site is structured, if you have crazy broken links, if you have porn sites linking to you, if you’re linking to porn sites,etc.
For a clear idea of how this affects your blog, I want you to check out this post I wrote in May


Google SEO Tip: What does Google See?


How do they know you’re structured?

head over to and plug your blog url in.
I want you to then adjust your browser so it’s as narrow as the dashed line shown above your page info.
Next scroll the page so the dashed line is all the way on the top, barely this screenshot of mine:

seo tips for google

Do Not Scroll the page any further! at least not yet. This is what google indexes as you having “above the fold”.
If you have lots of text here covering what your site is about – what services you offer or what your main topics is – then you’re in a good place. If all that’s in this area is coding, ya gotta rethink that structure.

Notice that the menu bar shows Google all the topics I cover on my blog?

Now here’s what Google sees when looking at one of your pages:

By looking at this page, Google can see that I have info above the fold based on that page topic. Not just links to other posts. This is why you want pages in your menu bar and not category links
It’s important for Google to have a clear understanding of what your site is about!
Be sure to give it to ‘em.

p.s. how sad is it that i have the word blog promotion so many times in the first paragraph?old school seo tactic. i’d change it, but the fact is, that page ranks for Blog Promotion Tips in the Search Engine Results on page one.

when (if) it bottoms out to page 2, i’ll change it. :-D

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– Posted in: SEO

8 Comments… add one

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JanBierens November 24, 2012, 5:48 pm

Hi Vanita,
You always surprise me where you get your info from, do you have some inside connections with Google? I checked my page and everything above ‘the fold’ seems ok. Oh and… I have some cleaning up to do on my site in the links department… Just so you know. And I’m not going to say “You Were Right!”. ;) Ok.. You Were Right!
JanBierens recently posted…Why Blogging Moms Outperform Small Business SitesMy Profile

vanitacyril November 24, 2012, 8:59 pm

you’re surprised? WTH? you should be used to this by now Jan. I am awesomeness wrapped in brilliance and a really hot bow! i’m offended Jan. :-D
vanitacyril recently posted…Make Google Love Your BlogMy Profile

Alison November 25, 2012, 5:36 am

I don’t know how you know stuff but I’m glad you do. :)
Alison recently posted…The To-Do ListMy Profile

vanitacyril November 25, 2012, 6:13 am

I’ve got a guy on the inside ;)
vanitacyril recently posted…In Google’s Eyes…My Profile

Sue November 25, 2012, 10:45 am

I heard that it is very good to put your social icons (Facebook, Twitter, etc.) in the Header. So I did. What do you or what does Google think of this?
Sue recently posted…Black Houses – Home Exterior Paint IdeasMy Profile

vanitacyril November 25, 2012, 11:16 am

its good to put it in the header so it’s easy to find. i had 6 in my header and took them down cause it was too much coding above the fold and it caused the site to load slower. it’s a trial and error deal girl. ya gotta try it on your blog and see how it works for you.
vanitacyril recently posted…Wear Your Blog With PrideMy Profile

Aasma November 26, 2012, 4:41 am

Hey Vanita,

You’re right. Google had informed us which type of webpages they like to see on top pages of search results. Pages with lot of ads on top of the area won’t be able to see high rankings, however if you place your content on first half and then use ads then you could get top rankings.
Aasma recently posted…Travel Portal DevelopmentMy Profile

PragmaticMom November 26, 2012, 8:02 am

Very insightful! Glad I took your course and actually understand what you are talking about!
PragmaticMom recently posted…A Teacher Turned Author Inspires Writing SeedsMy Profile

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