What Is Bounce Rate
Do you know what it means when your bounce rate is high?
It means you’re NOT relevant.
Well not you…your content.
oh, that’s comforting.
It can also mean:
your blog is nothing more than a one trick pony.
your blog is slower than a bloody snail.
your design is based on being an advertiser and not an entertainer or informer.
As far as I know, these are the four discrepancies that will hurt your bounce rate.
1. Irrelevant search engine optimization
2. Not enticing visitors to stick around.
3. Slow load time.
4. Dissatisfying design.
Bounce Rate in SEO
We’re discussing why you need to consider relevancy when search engine optimizing your post.
Here’s the deal…
When you think SEO, what make-or-break-your-blog-traffic-dynamo pops into your head?
i’ve had people say, “there are other search engines besides Google ya’ know.”
and I always respond, “really? i hadn’t noticed.”
Fact is, Google is, on average, the search engine of choice worldwide.
Over the last 6 months of 2012, 65% of online searches across the globe have happened using Google – resulting in 674,243,000,000,000 searches.
So who wouldn’t want to be found in the Google Search Results?
(besides those who are practicing irrelevant seo.)
Irrelevant SEO Pisses People Off
When I go looking for something, I want to find exactly what I’m looking for.
Google wants that for their consumers too.
When I plug into Google’s search box “how to make eco friendly soap” I want to find instructions on how to make the soap.
That would just be…irrelevant.
And I would leave.
Adding to that site’s bounce rate.
Yes, me leaving, hurts a site’s ranking because it’s considered a bounce.
Google Wants You To Lower Your Bounce Rate and Stop The Irrelevant SEO B.S.
One of the many things Google wants from publishers, and that’s what we bloggers are – publishers, is for us to produce content that Google can serve up to consumers – those searching the web. But not just any content.
Google wants your posts optimized to be relevant to the content you’re publishing so they can match up the right content to their search engine queries.
So they can serve up relevant content to their consumers.
So their consumers will continue to use them and advertisers will continue to pay the SE giant for ad space.
Here’s The Low Down On Bounce Rate
Google deems a visit a bounce if:
- a visitor follows a link to your blog from a social media site (tweet, pin, fb post) and then leaves.
- a visitor follows a link to your site from the search engine and then clicks back to the search engine to keep searching.
- a visitor doesn’t click through to any other internal links on your blog.
Sidenote: As a blogger, it’s natural for you to have a bounce rate, because many of your regular visitors drop by to read your latest post and leave. Google considers this a bounce too. Yes, it’s considered a bounce if the visitor doesn’t stick around and visit other pages. But your bounce rate is affected in increments and displayed as a percentage and bounce reasons #1 and #2 is a harder hit than #3.
These bounces are a signal to Google that something is wrong with your content – and they could be right.
Perhaps your SEO is irrelevant…
Your headline promised something you didn’t deliver. Your description promised something you didn’t deliver. For example the below screenshot really does not apply to this post at all.
However I do have enough relevant keywords in this post that can rank the page for the term “how to drop your bounce rate,” it can’t be done in 10 minutes and it’s not easy. You’ll see for yourself later in this post.
Misleading advertisement can increase your bounce rate and lower your search engine ranking.
Using irrelevant seo tactics to drive traffic increases your bounce rate.
You may be thinking “oh, I’ll seo my post for this, and though it’s not exactly what my post is about, people will read the post and love my blog and stay anyway.”
Guess what…that’s BULLSHIT.
If I need something now and I go googling it, wherever it takes me, that page has 3 seconds to prove it has what I’m looking for before I “bounce”.
Reducing Your Bounce Rate By Being Relevant, Not A Shady Jerk
I know if you’re search engine optimizing your posts, you’re researching keywords.
And I know it’s tempting to choose those keywords that have a high search volume.
And then stick ’em into your meta tags (title, description, headings, etc).
It may even be tempting to try and fit keywords into your post that are relevant to that keyword with the high search volume.
Temporarily tricking the search engines is possible, but remember, it all comes down to how the users engage with your content. Google’s always watching, whether it’s coming from their search engines or a social media share.
Don’t be a shady jerk.
Find a keyword phrase that matches your content or change your content.
Either will work as long as your seo aligns with your content.
Next time, we’re talking about teaching your pony more tricks to keep your bounce rate low.