The 5 Necessities of Successfully Launching Anything Online

 

Starting a blog and launching a blog…two different things.

When I started my old blog, After Bedtime Blog, it was to connect to other moms.

I had no plan in place…

No Content Strategy.

No Editorial Calendar.

No Social Media Profile.

Absolutely No Clue.

The same can be said about the time I started a podcast…starting and launching are two different things.

I signed up for an AudioBoo account and recorded a 3 minute podcast. Took me 10 minutes – from the moment I decided to start podcasting to the moment I completed my first recording.

And then I never made another recording.

Until recently.

But this time, it was not on a we’ll-wing-it whim. My partners, Poppy and Tammy, and I worked our asses off for two months on the launch of our Blogging Betties Podcast & Blog.

Long hours of research.

Lots of strategy sessions.

Lots of Skype convos and Basecamp discussions about registering our business, design, content, possible guests, how to monetize…

Two months of working with 2 of the most fabulous women I’ve met online (there’s several of you) to build something new, fun and informative that could help and inspire our fellow bloggers…and I wasn’t even around on launch day to help make it a success.

Five days before launch day, my mom unexpectedly passed.

The morning of March 18th, 2014, when Blogging Betties went live, I was at the crematorium. What was suppose to be one of the most exciting moments of my blogging career turned out to be one of the most horrible moments in my life. The woman who was both my mother and father for over 30 years was locked in a box that seemed more like cardboard than the wooden thing I knew I paid for, gliding across a moving ramp into an incinerator.

Blogging Betties…forgotten. I was completely useless for the 5 days leading up to the launch and only semi functional these last 10 days.

But Blogging Betties still launched.

Without me – though I seemed to be very much a part of it.

And as I look back, those choices that were made that seemed ordinary, logical…is what made it happen.

And now that I’m done depressing you, I want to share with you what I’ve learned to be the most important things necessary for a successful launch of [maybe] anything online.

launchphoto credit: 500px

Necessity #1 Help.

You need help. Don’t do it alone. Whether you choose to have partners or pay people to assist during launch time, get help. If I had been launching Blogging Betties alone I would have never been able to stick to the launch deadline. My partners and I encouraged and supported each other’s strengths and weaknesses. (Poppy is a wicked task master. Tammy can research like a MOFO.) And when I couldn’t be there, they covered me.

Necessity #2 Be willing to not do it all.

This may sound similar to Necessity #1, but it’s actually different. Some have assumed that since I’m so technical and a designer that I’ve been handling the audio technical responsibilities or creating the pinnable images, but it’s not me. Poppy is a whiz at podcasting procedures and editing audio (and I’m torturing her to offer her services) and Tammy has a great eye for design and is killing it at Picmonkey. If I had to do all that on top of learning the audio stuff – and yes i can be a control freak – we wouldn’t have launched yet.

Necessity #3 Ask your network for support.

Don’t be shy. Don’t wait for them to find out on launch day. Reach out to friends personally and ask for help promoting the launch. When I realized I wouldn’t be around to do my share on launch day, I reached out to friends personally and asked that they pimp the podcast on launch day. I wish I had more time on that day to ask more friends and was able to pimp it myself at the time. Special thanks to those friends who had my back.

Necessity #4 Communicate

Do not be afraid to communicate with your partners or the support team you hire. One thing I love about working with Poppy and Tammy is that we’re secure enough in our friendship to say “hey how about you do it like this instead”. We have the shared goal of making the podcast awesome. Being able to communicate our ideas and being open to improvement recommendations is what makes the podcast so good.

Necessity #5 Research and Plan

These two go hand in hand. It’s what differentiates launching from starting. Doing your research and making a plan will keep you focused on the goal. It will give you the confidence needed to weather the first couple of weeks when your newest venture seems to be taking baby steps to stardom. It will keep you going even when you feel daunted by the competition and overwhelmed by all the work.

The Take Away

No man’s an island and they shouldn’t have to be.

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– Posted in: Blogging

17 Comments… add one

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Cher March 28, 2014, 10:31 am

Awesome advice as always, Vanita! You are THE MAN and I wouldn’t be where I am today without your guidance!

Vanita Cyril March 29, 2014, 4:34 pm

love and hugs to you cher. i’m so happy we met. you’re just awesome.
Vanita Cyril recently posted…The 5 Necessities of Successfully Launching Anything OnlineMy Profile

Tammy March 28, 2014, 2:28 pm

I’m sorry all this happened with your mom — at this time or any other. You got us ready to go. We were just on autopilot.:) xo
Tammy recently posted…20 Things in my Life that are (Almost) EXACTLY the Same as When I was in CollegeMy Profile

Vanita Cyril March 29, 2014, 4:34 pm

hugs partner in crime.
Vanita Cyril recently posted…The 5 Necessities of Successfully Launching Anything OnlineMy Profile

Pat March 28, 2014, 5:34 pm

Haven’t finished reading, yet, have to go. But, I wanted to send you my heartfelt thoughts and prayers on the passing of your mother, Vanita. I’m truly sorry for your loss.
Pat recently posted…Writing Process Blog HopMy Profile

Vanita Cyril March 29, 2014, 4:30 pm

thanks Pat, much appreciated
Vanita Cyril recently posted…The 5 Necessities of Successfully Launching Anything OnlineMy Profile

Pat April 3, 2014, 2:29 pm

Good advice, Vanita — especially having partners to work with and add another set of eyes and knowledge. Thank You!

Alison March 28, 2014, 11:58 pm

I am so sorry about your Mom, V.
And I’m so proud of you, Poppy and Tammy for taking that big step, Blogging Betties is a terrific idea and product! You guys are going to be awesome (or rather, awesomer).
Alison recently posted…Through The Lens Thursday #13: Looking DownMy Profile

Vanita Cyril March 29, 2014, 4:30 pm

thanks on both counts girlfriend
Vanita Cyril recently posted…The 5 Necessities of Successfully Launching Anything OnlineMy Profile

Jeanette Nyberg March 30, 2014, 3:27 pm

Vanita- I was just sick when I heard about your mom. I hope you are out of the shock of it and able to enjoy your new venture- which I am EXTREMELY excited about following. You 3 are awesome and amazing and wonderful, and I freaking love the name! You silly Betties.
Jeanette Nyberg recently posted…Make the Dessertiest Dessert Ever – (Eight Layer Bars)My Profile

Vanita Cyril April 7, 2014, 5:12 pm

you make me tear up girlfriend. thank you for the support, always. much love and hugs to you
Vanita Cyril recently posted…The 5 Necessities of Successfully Launching Anything OnlineMy Profile

InnerChick March 30, 2014, 4:27 pm

Vanita,
You are a f*cking superstar!!!! xxxxxx

Ps. I’ve been thinking of you, dearest. So VERY very sorry for the loss of your mother.

Vanita Cyril April 7, 2014, 5:13 pm

i try. thanks for thinking of me. hugs mama
Vanita Cyril recently posted…The 5 Necessities of Successfully Launching Anything OnlineMy Profile

Corinne Rodrigues March 30, 2014, 9:07 pm

Blogging Betties is an amazing concept, Vanita. And you are an amazing woman to turn the tragedy of your Mom’s passing into such a great learning experience. Very inspiring. I’m certain your Mom must be smiling down at you with pride! Hugs.
Corinne Rodrigues recently posted…Anything Goes On Sunday – 4My Profile

Vanita Cyril April 7, 2014, 5:14 pm

not sure how much of a learning experience it is but i hope it helps someone somewhere at the time when they need it.
Vanita Cyril recently posted…The 5 Necessities of Successfully Launching Anything OnlineMy Profile

kris May 4, 2014, 7:35 pm

So sorry about your mom’s passing. Sending you lots of love and healing. And good luck with Blogging Betties!
kris recently posted…Aerobic vs Anaerobic: Are You Running At the Right Heart Rate?My Profile

Tracie Murray May 26, 2014, 10:45 am

Hi Vanita,I\’m deeply sorry to read about your personal loss. I am still hopeless when it comes to “professional” blogging, but you know my can-do spirit. Plus, I’m a writer at heart, so that saves me. Have you or WOULD you create a post/training about eBook authoring? I need that.

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